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As someone who frequently worried about getting bored later in life of the job or college major they had chosen, it was always encouraging to hear Confucious’s famous quote tossed around while I was growing up that said, “If you choose a job [or college major] you love, you’ll never have to work a day […]

Susan Kare, an early pixel artist who designed the first icons, typefaces, and interfaces of the Apple Macintosh, once said, “Good design is not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.”  What is a creative brief?

In the wise words of Seth Godin, “People do not buy goods and services. They buy relations, stories, and magic.” Over the past year, I think we can all agree that this saying could not be more true. With the emergence of TikTok, influencer marketing has never been more prevalent than it is right now.

When I was younger, I used to make word clouds all of the time. I’ve used them for school projects, for Mother’s Day gifts, and everything in between, but I’ve never used them for analytics purposes. When I found out that word clouds could actually be helpful when it comes to analyzing popular trends and

It seems as if the older I get, the more convergence there is between the things I do for work and the things I do for pleasure. Today, for example, I realized how my love of interior design and my extreme enjoyment of public relations had the opportunity to overlap once again in my daily

Recently, I came across a TED Talk that completely changed my perspective on the long tail of marketing. According to Chris Anderson, an authority on emerging technologies and the cultures that surround them, there are four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally,

When it came time to gather footage for my final project, I knew exactly what I wanted to include. There were certain spots around campus that I knew would help to tell the story I was aiming to tell, and when it came time to gather footage from those spots, I tried everything I knew

On November 4, 2020, a historic election took place in the United States. As a student at Auburn University, I was in Auburn on the day of the election. I had voted early in my home state of Florida and had no prior engagements on the day of the election. Instead of voting on election

If we have learned anything over the course of this past year, it is that communication is more important than we ever could have imagined. Many people have struggled with figuring out ways to communicate with those around them, and reporters and journalists are no different. Throughout this semester, I have been challenged to learn

The further into reporting I have gotten, the more I have realized the importance of researching prior to reporting. For anything that I have covered, I have learned that my stories always come out better when I have researched the topic beforehand and have an idea of what the background information is before getting started.